INFB Clients in the News
Qualia - Wall Street Journal: "Neurohacker Collective and ChromaDex Partner to Optimize Cellular Health with the Debut of Qualia NAD+"
December 12, 2023
Wall Street Journal
"Neurohacker Collective, an acclaimed American science team that has been formulating advanced nutritional supplements since 2015, has just created an NAD+ supplement called Qualia NAD+ that tackles the challenge of boosting NAD+ levels in aging Americans.*
Qualia NAD+'s NR is in the form of Niagen, one of the most efficient NAD+ precursors as it can cross the cell membrane directly, which is created by ChromaDex, a global authority on NAD+ and healthy aging research. As the only successfully FDA-notified form of NR on the market, Niagen represents the highest quality and scientific standards, backed by two Nobel Prize Winners, over 25 human clinical studies, 300+ published studies and is clinically proven to boost NAD+ levels up to 51%.*"
Afia - New Hope Network interview with founder Farrah Moussallati Sibai
December 12, 2023
New Hope Network
"Though neither had food industry experience, Afia co-founders Farrah Moussallati Sibai and Yassin Sibai, both of Syrian heritage, took a leap of faith and launched the business in 2017. In doing so, the spouses aimed to elevate and share their family’s favorite foods while also giving back to the community and offering a lifeline to Syrian refugees.
By all measures, they’ve succeeded. In terms of accolades, Afia’s Roasted Peppers and Tomato Mediterranean Falafel Bowl recently earned the NEXTY Award for Best New Frozen Product at Natural Products Expo East. And in terms of impact, the company’s is perhaps immeasurable.
Here, Farrah shares more about her family’s journey and their dynamic brand."
Watcharee's - Featured in New York Times
March 17, 2022
New York TImes
“Those are the three noodles that everyone who’s been to Thailand wants to make,” said Watcharee Limanon, who has moved between Bangkok and the United States since 1994, and built a small Thai culinary empire from her home in Yarmouth, Maine.
These dishes are especially popular, said Ms. Limanon, not only because they are widely available, extremely inexpensive and legendarily delicious. It’s also because they have built-in “rot chaat dee” — the balance of tastes (hot, sour, salty, sweet and bitter), textures (crunchy and soft, chewy and crisp) and flavors (fishy and herbal, rich and light) that Thai cooks — and fans of Thai food — appreciate.
Goodwolf - How to Create Space in Retail for Your Innovative Product
March 14, 2022
New Hope Network
In many ways, Goodwolf is a new product: It's a raw, light and living probiotic drink that's not quite a sparkling water and not quite kombucha. It's made from water and kefir, alongside a variety of trending flavors from hibiscus and ginger to coconut and turmeric.
According to owner Keenan Smith, Goodwolf is the real deal: It doesn't contain any probiotic powders or "shortcuts," instead relying on cold-pressed organic juice and traditionally fermented kefir cultures.
Here, Smith shares lessons learned and advice for brands seeking to make space for themselves on crowded store shelves.
Afia- Feature in Forbes
September 27, 2021
forbes
Farrah and Mediterranean food company Afia are driven by a mission to make food powerful.
Afia is introducing American consumers to convenient, authentic Mediterranean cuisine and carve a place for modern Middle Eastern food at the grocery stores all while giving back to their local refugee community through employment and mentoring opportunities. In addition, Afia has given away over 100,000 falafel to hunger relief organizations in Central Texas in the past 1.5 years.
forbes
Farrah and Mediterranean food company Afia are driven by a mission to make food powerful.
Afia is introducing American consumers to convenient, authentic Mediterranean cuisine and carve a place for modern Middle Eastern food at the grocery stores all while giving back to their local refugee community through employment and mentoring opportunities. In addition, Afia has given away over 100,000 falafel to hunger relief organizations in Central Texas in the past 1.5 years.
Afia- Shoutout from The Beet
September 24, 2021
thebeet.com
The Afia Foods falafel products make for the perfect snack or an easy dinner. The company's most recent addition to its product line is its Sun-Dried Tomato Falafel Balls, featuring a blend of cayenne, garlic, sun-dried tomatoes, and fresh herbs to provide an extra flavorful garbanzo-based product. The affordable falafel balls provide easy vegan options for multiple Mediterranean dishes and can be prepared quickly for any meal of the day.
thebeet.com
The Afia Foods falafel products make for the perfect snack or an easy dinner. The company's most recent addition to its product line is its Sun-Dried Tomato Falafel Balls, featuring a blend of cayenne, garlic, sun-dried tomatoes, and fresh herbs to provide an extra flavorful garbanzo-based product. The affordable falafel balls provide easy vegan options for multiple Mediterranean dishes and can be prepared quickly for any meal of the day.
Afia- Winner of Progressive Grocer Award for Diversity and Inclusion
September 14, 2021
progressivegrocer
With Afia now available at 800 locations nationwide and expected to double in 2021, Sibai, president of Afia, and her co-founder, CEO Yassin Sibai, have made diversity and inclusion core to their hiring practices. The company has majority-women ownership and minority leadership in the executive positions, and 75% of the company’s growing staff are people of color. In addition, from its infancy, Afia has sought to support the refugee community in central Texas through employment, mentoring and hunger relief.
progressivegrocer
With Afia now available at 800 locations nationwide and expected to double in 2021, Sibai, president of Afia, and her co-founder, CEO Yassin Sibai, have made diversity and inclusion core to their hiring practices. The company has majority-women ownership and minority leadership in the executive positions, and 75% of the company’s growing staff are people of color. In addition, from its infancy, Afia has sought to support the refugee community in central Texas through employment, mentoring and hunger relief.
ORL *CBD- Featured in Martha Stewart Living
September 2021
tipsntrends
Leave your mouth deliciously clean and invigorated with organic xylitol, plant based essential oils, vitamins and minerals.
ORL™ toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean.
Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
tipsntrends
Leave your mouth deliciously clean and invigorated with organic xylitol, plant based essential oils, vitamins and minerals.
ORL™ toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean.
Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
ORL *CBD- Featured in Vogue
September 2021
tipsntrends
Leave your mouth deliciously clean and invigorated with organic xylitol, plant based essential oils, vitamins and minerals.
ORL™ toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean.
Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
tipsntrends
Leave your mouth deliciously clean and invigorated with organic xylitol, plant based essential oils, vitamins and minerals.
ORL™ toothpaste and mouthwash are designed to naturally eliminate the bacteria that causes bad breath and gum disease by penetrating below the gum line for a deeper clean.
Organic xylitol, essential oils, organic vitamins, minerals, and a perfect 7.0 pH work in harmony to help clean, protect and restore your mouth's ecosystem, strengthen your teeth enamel and freshen your breath.
Eldorado Springs- Winner of Berkeley Springs International Water Tasting Event
June 23, 2021
berkeleysprings
How cool is it knowing that you're drinking the best tasting water in the entire United States? Yes, that's correct, the same water you receive each month just recently won the award for 2021 Best Bottled Water in the U.S. at the prestigious Berkeley Springs International Water Tasting event (also happened to win 2nd best in the ENTIRE WORLD this year too!)
berkeleysprings
How cool is it knowing that you're drinking the best tasting water in the entire United States? Yes, that's correct, the same water you receive each month just recently won the award for 2021 Best Bottled Water in the U.S. at the prestigious Berkeley Springs International Water Tasting event (also happened to win 2nd best in the ENTIRE WORLD this year too!)
ORL- Feature on the Nexxt Level Brands Podcast
April 15, 2021
nexxtlevelbrands
"With all of the emphasis on ‘healthy’ and ‘better for you’ products out there, you would think that most of the ‘bad actors’ would have died and gone a while ago –but it’s just not so – and particularly in the area of oral care – that’s right, your toothpaste and mouthwash can be two of the worst things to put in your mouth!
"Joining the NexxtLevel Brands Podcast this week is Howard Kaufman –the co-Founder and CEO of ORL, an emerging organic and natural oral care brand –with a line of really healthy products – all in glass packaging – which we will talk about. Howard’s background is in larger CPG and with time spent on the retail side, he has a different perspective about building a CPG Brand today! "
ORL- Shoutout from Brooklyn Decker for the Strategist
April 4, 2021
nymag.com
"We’ve really tried to get rid of single-use plastics where we can in our house. Toothpaste is one of the changes we made; for whatever reason, we always had a million disposable tubes of toothpaste lying around. I wanted to find something packaged in recyclable glass and landed on ORL. It has kid flavors like bubblegum and adult flavors like fresh mint and cinnamon. The fresh mint is my favorite. It’s kind of expensive, but it lasts a long time."
Nature Nate's Popped Sorghum- Feature on Celiac.com
February 12, 2021
celiac.com
"Besides being gluten-free, Nature Nate's line of Popped Sorghum is also organic, low in lectins, non-GMO, easy to digest, has no hulls, has a lower glycemic index, and may also lower your cholesterol. But the most important thing is its taste, and we tried three different varieties, and were blown away by how great each one of them tasted."
ORL- CBD Highly Recommended in Daily Oral Care
August 20, 2020
Newsweek.com - Richard Cowan
CBD Mouthwash Study Has Implications Far Beyond "Word of Mouth" Especially For Seniors
"Another study, published by The National Center for Biotechnology Information reports 'Cannabinoids have the potential to be used as an effective antibacterial agent against dental plaque-associated bacteria. Moreover, it provides a safer alternative for synthetic antibiotics to reduce the development of drug resistance.'
The fact that CBD has powerful antibiotic and anti-inflammatory effects suggests that it may have a wide variety of other medical uses, and this study demonstrates a way that it may be effective in treating or preventing a variety of infections, oral or otherwise."
Eldorado Springs, CO Water Recognized as Having Best City Water in World
Click on photo for info on Eldorado Artisan Springs, Inc.
This honor is significant for INFB vendor Eldorado Artisan Springs, Inc. which sources from the springs located in Eldorado Springs, Colorado (just outside of Boulder, Colorado). The springs are fed by one of the most unique water sources in the world. This spring water originates as rain and snow just east of the Continental Divide. From there, it enters an aquifer that passes underneath Eldorado Springs at a depth of 8,000 feet.
Award story here.
Award story here.
