What Our Clients Say about INFB
Trev Umble - National Sales Manager
Italpizza USA
"We engaged Brenda and her team at INFB to work on Italpizza at the start of the 2020
pandemic, about the worst possible time to try and launch a new item that is best sold by
having a buyer try the product. INFB has been terrific to work with on the launch, despite the
challenges presented by this unique environment. They have overcome the inability to meet
face to face and have found ways to sample the product and gain multiple placements across
the Rocky Mtn, Texas and Pac NW regions. I worked with Brenda and her team more than 16
years ago on another brand and I’m glad to see she still has the same passion and energy today to drive success in both the natural and conventional side of the food industry."
Italpizza USA
"We engaged Brenda and her team at INFB to work on Italpizza at the start of the 2020
pandemic, about the worst possible time to try and launch a new item that is best sold by
having a buyer try the product. INFB has been terrific to work with on the launch, despite the
challenges presented by this unique environment. They have overcome the inability to meet
face to face and have found ways to sample the product and gain multiple placements across
the Rocky Mtn, Texas and Pac NW regions. I worked with Brenda and her team more than 16
years ago on another brand and I’m glad to see she still has the same passion and energy today to drive success in both the natural and conventional side of the food industry."
Lisa Campbell - Founder and President
Mr. Frank's Kitchen
"As a new vendor/supplier to the competitive grocery world, making that step into National distribution is a big one, and the learning curve can be daunting to say the least. I don't even know where to begin in my praise for INFB and all that they do to ensure that when they take you on as their client, that you are getting the absolute best representation possible. Brenda and her entire team are unequivocally the very best at what they do. They are professional and positive, all while making you feel like family and truly part of something special. They both guide and advise during the entire process, or will simply lock arms with you to help get things done to ensure that you and your business will be the best it can be.
Brenda truly is like having a lawyer on your side. Her knowledge and wisdom in the industry have yet to be surpassed, and her team members are a direct reflection of her, with their continued successes being indicative of the integrity, communications, and work ethics necessary to bring presence to a new and emerging brand. INFB is by far the leading player in the industry and I cannot recommend highly enough."
Mr. Frank's Kitchen
"As a new vendor/supplier to the competitive grocery world, making that step into National distribution is a big one, and the learning curve can be daunting to say the least. I don't even know where to begin in my praise for INFB and all that they do to ensure that when they take you on as their client, that you are getting the absolute best representation possible. Brenda and her entire team are unequivocally the very best at what they do. They are professional and positive, all while making you feel like family and truly part of something special. They both guide and advise during the entire process, or will simply lock arms with you to help get things done to ensure that you and your business will be the best it can be.
Brenda truly is like having a lawyer on your side. Her knowledge and wisdom in the industry have yet to be surpassed, and her team members are a direct reflection of her, with their continued successes being indicative of the integrity, communications, and work ethics necessary to bring presence to a new and emerging brand. INFB is by far the leading player in the industry and I cannot recommend highly enough."
Mark Mandel - West & Central Sales Director
Buddha Teas
“INFB is 100% committed to the growth and success of the Buddha Teas brand. From retail presentations to retail audits, theirs is a proactive approach to selling. Their team is truly an extension of me in the markets they represent for Buddha Teas, and that makes me more effective and productive.”
Buddha Teas
“INFB is 100% committed to the growth and success of the Buddha Teas brand. From retail presentations to retail audits, theirs is a proactive approach to selling. Their team is truly an extension of me in the markets they represent for Buddha Teas, and that makes me more effective and productive.”
Jack Iles - National Sales Manager
Otis McAllister for Super Lucky Elephant and Village Harvest
" INFB has been a phenomenal partner in bringing our products through the natural specialty channel. Not only do they know the channel inside and out, but they’re personable, easy to work with, and quick to offer insightful suggestions for bettering our brands. Layer that with their awesome reporting and transparent sharing of information and you’ve got a broker partner I’d recommend to anyone!"
Press Release: DENVER March 9, 2020
Independent Natural Food Brokers LLC Receives 2020 Denver Award
Denver Award Program Honors the Achievement
Independent Natural Food Brokers LLC has been selected for the 2020 Denver Award in the Food Brokers category by the Denver Award Program.
Each year, the Denver Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Denver..."
Amy Kushner - Master Broker
A to Z Organic Marketing
“As a seasoned professional in the industry it is so nice to work with a team that sends you an email before you even have to ask them three times to do something. Brenda’s team is efficient and thoughtful- it’s refreshing to work with a team that gets things done."
Brad Holley - Founder/CEO
Qrunch Organics
“Brenda and the INFB team are such a breathe of fresh air in the brokerage space. Qrunch has worked with many brokers from coast to coast over the past 10 years and feel we get the most from Brenda and her team, from handling Promotions to New Item Setup etc. INFB has the best systems and audits in the industry. I would highly recommend any new startup or seasoned brand in the natural food space that needs expertise west of the Mississippi to contact INFB for representation."
Qrunch Organics
“Brenda and the INFB team are such a breathe of fresh air in the brokerage space. Qrunch has worked with many brokers from coast to coast over the past 10 years and feel we get the most from Brenda and her team, from handling Promotions to New Item Setup etc. INFB has the best systems and audits in the industry. I would highly recommend any new startup or seasoned brand in the natural food space that needs expertise west of the Mississippi to contact INFB for representation."
Michael T Miottel - CEO
MJM Management
“MJM Management values INFB's great relationships with independent grocery stores, as well as larger accounts such as Natural Grocers Vitamin Cottage and Gelson's. In six months INFB added over 100 points of distribution for two of MJM's clients - - excellent work!"
MJM Management
“MJM Management values INFB's great relationships with independent grocery stores, as well as larger accounts such as Natural Grocers Vitamin Cottage and Gelson's. In six months INFB added over 100 points of distribution for two of MJM's clients - - excellent work!"
James and Mark Aleks - Founders
Zacalife
“Brenda and the whole INFB team are really amazing to work with. They not only save you time and money, the communication is pin point. They understand the in’s and outs of the natural grocery industry (lots of paper work and #’s) in a focused part of the US. Not only has Brenda been around the industry for a long time, she has represented some of the biggest national brands within Health food helping them get the distribution points and chain accounts along with proper placement. One of the best brokers in the US as we are so thankful to work with them."
Zacalife
“Brenda and the whole INFB team are really amazing to work with. They not only save you time and money, the communication is pin point. They understand the in’s and outs of the natural grocery industry (lots of paper work and #’s) in a focused part of the US. Not only has Brenda been around the industry for a long time, she has represented some of the biggest national brands within Health food helping them get the distribution points and chain accounts along with proper placement. One of the best brokers in the US as we are so thankful to work with them."
Tracy Liggett-Burns - Director of Sales
Wally's Natural Inc.
“The INFB team has done a great job continuing to build Wally's Natural Products; from retailer calls, new placement, adding sku's and paperwork. If you're looking for a broker to grow your brand I recommend reaching out to Brenda and her team."
Wally's Natural Inc.
“The INFB team has done a great job continuing to build Wally's Natural Products; from retailer calls, new placement, adding sku's and paperwork. If you're looking for a broker to grow your brand I recommend reaching out to Brenda and her team."
Gwen Richardson - Sales Director
Repurpose Compostables
“Any time a small company asks me how best to enter in the market I always connect them with Brenda at INFB. She kicks off emerging brands with amazing energy and gives them a real stab at the market in the way other brokers may not. She is willing to take risks with small companies and operates with a big heart."
Repurpose Compostables
“Any time a small company asks me how best to enter in the market I always connect them with Brenda at INFB. She kicks off emerging brands with amazing energy and gives them a real stab at the market in the way other brokers may not. She is willing to take risks with small companies and operates with a big heart."
Sean Folkson - CEO
Nightfood Nighttime Ice Cream
“We engaged Brenda and her team just a couple of weeks ago. They’ve already presented Nightfood to two significant chains, and we’ve been told that both reported they will be adding Nightfood in their early 2020 resets,” “With INFB on board, our sales efforts are multiplied.” “It’s a big country to cover."
Nightfood Nighttime Ice Cream
“We engaged Brenda and her team just a couple of weeks ago. They’ve already presented Nightfood to two significant chains, and we’ve been told that both reported they will be adding Nightfood in their early 2020 resets,” “With INFB on board, our sales efforts are multiplied.” “It’s a big country to cover."
Kaitlyn Lloyd - Business Development Manager
Buddha Teas
"INFB has been nothing less than, AMAZING! The team is great, friendly and hard working. We are always seeing new product placement, due to the hard work INFB puts in for, Buddha Teas. Every time a new category review comes into play, they are months out from planning our initial launch. I would highly recommend INFB Brokers to any and all companies. We will continue to grow and work with them, as long as they will have us."
Buddha Teas
"INFB has been nothing less than, AMAZING! The team is great, friendly and hard working. We are always seeing new product placement, due to the hard work INFB puts in for, Buddha Teas. Every time a new category review comes into play, they are months out from planning our initial launch. I would highly recommend INFB Brokers to any and all companies. We will continue to grow and work with them, as long as they will have us."
Gurusimran Khalsa - Sales & Marketing Director
Mate Factor
"INFB is an excellent broker. They are diligent in making new retailer placement and setting up promotions." As well Brenda Steele and her team are honest about any obstacles that sometimes arise with realistic plans on how to overcome them. They are also helpful with “best case recommendations” about how much free fill and advertising is actually necessary to achieve new product placement in chains. As a manufacturer they look out for our best interest. I have worked with INFB for many years and they are an top notch broker."
Mate Factor
"INFB is an excellent broker. They are diligent in making new retailer placement and setting up promotions." As well Brenda Steele and her team are honest about any obstacles that sometimes arise with realistic plans on how to overcome them. They are also helpful with “best case recommendations” about how much free fill and advertising is actually necessary to achieve new product placement in chains. As a manufacturer they look out for our best interest. I have worked with INFB for many years and they are an top notch broker."
Daniel Nicholson - President/CEO
NadaMoo!
"Brenda and the INFB team are such an independent, regional powerhouse. At NadaMoo!, we’ve really enjoyed working with the INFB team in the Rocky Mountain region and in Southern California. Regional brokerage firms can be difficult to find these days, and it’s even harder to find one that has as much integrity and grit as it takes to build a brand from scratch. I’d highly recommend INFB to anybody who is wanting to build a brand in the natural food space."
NadaMoo!
"Brenda and the INFB team are such an independent, regional powerhouse. At NadaMoo!, we’ve really enjoyed working with the INFB team in the Rocky Mountain region and in Southern California. Regional brokerage firms can be difficult to find these days, and it’s even harder to find one that has as much integrity and grit as it takes to build a brand from scratch. I’d highly recommend INFB to anybody who is wanting to build a brand in the natural food space."
